>On the face of it, PR is a me-too business. One might say that about the clothing industry,
but look around; do you see anyone else wearing exactly the same clothes as you?

>Your clothes are designed to fit you, reflect your personality, represent your way of life, and protect
you from the climate in which you live. They give you a look that identifies you - your image.

>It's the same with public relations.

>A PR campaign is designed to fit your business, reflect its personality, represent its modus operandi,
protect it in the business climate in which it operates and create a corporate image that customers recognise as its own.

>You dress for the part you want in life - it's the same in business.